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BlueToothbrush Prototype

Budd Brush

Fun follows function

Brush Up is designed to use our child-friendly Budd Brush: a smart toothbrush that connects to Android and iOS devices with Bluetooth 4.0. Get real time feedback about your brushing technique while playing the game. Match Budd's brushing for a  higher score.



Budd's face on the brush is more than just charming – it helps the ergonomics by providing a twirl stem below his neck and a good thumb stop under his chin. It is shaped according to a child's anatomy and behavior, especially the instinct to grip. Even his antennae are useful as anti-roll bars to keep the bristles clean and dry.


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