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Data Deletion






Effective Date: January 1, 2015.


GamesThatWork takes your privacy seriously. Please read the following to learn more about our privacy policy. By using or accessing the Brush Up™ application, the Brush Up™ website, the GamesThatWork™ website, or any other related Services, you acknowledge that you accept the practices and policies outlined in this Privacy Policy. Be aware that your use of these Services is also subject to the Terms of Use.


What Does This Privacy Policy Cover?

This Privacy Policy covers our treatment of personally identifiable information ("Personal Information") that we gather when you access our websites and when you use our Services. This policy does not apply to the practices of companies that we do not own or control, nor to individuals that we do not employ or manage.


Children Under the Age of 13

GamesThatWork requires a parent or legal guardian to register for and manage the account that provides access to additional online Brush Up™ Services. We do not knowingly solicit or accept permission to collect personal information from anyone under the age of 13. If you are under 13, please do not attempt to register for the Services or send any personal information about yourself to us. If we learn that we have collected personal information from a child under age 13 without parental consent, we will delete that information as quickly as possible. If you believe that a child under 13 may have provided us personal information, please contact us at


If you are a minor (a person under the age of 18 years of age) and your parent has signed up for the Parent Dashboard, you understand that your parent can view all information within or associated with the account, including brushing videos and usage data that tracks your performance.

What Information Does GamesThatWork Collect?

The information we gather from customers enables us to personalize and improve our Services. We collect the following types of information from our customers:

Information You Provide to Us

We receive and store any information you enter on our Website, through our app, or provide to us in any other way. The types of Personal Information collected can include your name, passwaord, email address, ZIP code, child's name, birthday, brushing history and any other information necessary for us to provide our Services. Note that we never collect credit card and/or other payment information—such information is strictly handled through third party payment services.

You can choose not to provide us with certain information, but then you may not be able to take advantage of many of our special features. The Personal Information you provide is used for such purposes as troubleshooting customer problems, sending product updates, and communicating with you about our products and services, including specials and new features. The Children's Personal Information you provide shall only be used for creating your individual account (which will allow you to receive progress reports about  your child's progress). You may modify or remove your Personal Information or Children's Personal Information entered into the app at any time by logging into your account via the app and accessing features to edit your profile and/or account information

Personal Information Collected Automatically

Website and Parent Dashboard

We receive and store certain types of information whenever you interact with our Website or use our Services. Like all web servers, our server automatically receives and logs information from your browser including your IP address, cookie information, and the page you requested. We use this data in aggregate form as a statistical measure, in addition to marketing, advertising, scientific research, or other uses, not in a manner that would identify you personally. We may provide aggregate information to our partners about how our customers, collectively, use our Website or Services, but we will never disclose aggregate information in a manner that would identify you personally.

Website and Parent Dashboard

Brush Up Game

If the option is enabled by a parent, we collect information from the child each time the child plays the game. By default, these settings are not enabled. This data may include performance history and videos of the child brushing their teeth. This data is stored indefinitely.


Data Deletion


To review or delete any data, email at

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation's consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.


We do NOT market to children under 13.


We adhere to the following COPPA tenets:

  • We will not require a child to disclose more information than is reasonably necessary to participate in an activity.

  • Parents can review their child's personal information, direct us to delete it, and refuse to allow any further collection or use of the child's information.

  • Parents can agree to the collection and use of their child's information, preventing disclosure to third parties unless doing so is part of the service.

  • Parents can review, delete, and manage who can see their child's information through account settings on our website, through emailing our support staff, or by contacting us directly.

  • We will notify parents directly before collecting personally identifiable information from their kids. This notification will include what information we want to collect, how it might be disclosed, a link to our online privacy policy, and how the parent can give consent.

  • Parents give consent by purchase of Brush Up or Brush Up services with a credit card, debit card, or other payment system that provides notification of each separate transaction to the account holder.


In order to remove your child's information, please contact:

Brush Up Support Team


Changes to this Privacy Policy

GamesThatWork may revise this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes in the way we use Personal Information or Children's Personal Information, we will email you notice of those changes. If you opted out of receiving our emails, then we will post an announcement on our website, which you agree to review. The most current version of the policy will govern our use of your information and will always be at By continuing to access or use the Services after those changes become effective, you agree to be bound by the revised Privacy Policy.


Questions or Concerns

If there are any questions regarding this privacy policy you may contact us using the information below. Will will do our best to address your concerns.



5999 New Peachtree Rd Atlanta, GA 30340

Or email us at

Published April 1 2015

Last updated Nov 12, 2021 (typo fix, address update.)

Copyright © 2015-2021 GamesThatWork, All rights reserved.

"GamesThatWork" and "Brush Up" are trademarks of GamesThatWork.

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